Commercial expertise across the whole of travel
Online travel agencies, tour operating, dynamic packaging, retail, hotels, resorts and vacation rentals. Nordic Travel Services brings hands-on commercial leadership from every part of the value chain — in Norway, Sweden and international markets.
Distribution & online travel
Founded Reisetorget.no in 1999 — one of Scandinavia's first online travel agencies, later acquired by the Apollo-Kuoni Group. Decades of collaboration with OTAs, bedbanks, metasearch and travel media. We know how to make a product visible and bookable where the sales actually happen.
OTA strategyBedbanks & wholesalersChannel mixTravel mediaDynamic packaging & tour operating
Established Allinclusive.no and Allinclusive.se in 2009 and previously directed dynamic packaging operations at Kuoni Scandinavia. Flights, hotels, transfers and extras combined in real time — pricing, margins, supplier contracts and the technology that holds it all together.
Dynamic packagingAll-inclusiveSupplier contractingPricing & marginRetail & franchise leadership
As COO Leisure at G Travel Norge AS (2016–2020) led 18 holiday agencies in the GETAWAY chain — an operation generating over NOK 450 million annually — with responsibility for sales, product, distribution and large teams.
Retail travelFranchiseP&L leadershipTeam managementVacation rentals & resorts
Commercial leadership for apartments and alpine lodges at Trysil, Norway's largest ski resort — a portfolio of 130 units and 700 beds — with focus on revenue optimisation, distribution and guest satisfaction. Deep understanding of the mountain and ski-destination market in Norway and Sweden.
Revenue managementSki destinationsOwner relationsDistributionHotels & automated operations
Founded Kongsvinger Budget Hotel AS in 2016 — a hotel with 100% automated check-in and check-out and consistently high online ratings. Practical experience with PMS, channel managers, payment and the operating model behind a lean, tech-driven hotel.
Hotel operationsPMS & channel managementAutomationOnline reputationTechnology, data & new concepts
Booking platforms, API integrations, price data and UX — technology seen from the commercial side. Nordic Travel Services has developed and launched several travel concepts of its own and advises on digital transformation for tourism and hospitality businesses.
Booking platformsAPI integrationPrice & market dataConcept developmentGörgen Carlström
An industry leader with proven success
Nordic Travel Services AS was established by Görgen Carlström, drawing on more than 30 years in travel entrepreneurship, leadership and business development. He has provided travel services to approximately 200,000 travellers through his own brands and has successfully led both emerging ventures and large operations across Norway, Sweden and other regions.
His core expertise spans leadership in business development, commercialisation and distribution; creating and managing dynamic travel packages; marketing strategies that enhance the customer experience; and a strong network of key stakeholders across Nordic and European travel markets.
“We take pride in understanding the nuances of the travel market in the Nordics.”